Is there such a thing as a social company? Or are there just social people? The last three years social media has really taken a leap and earned its spot is on the radar of higher management. Most companies have a social strategy, formulated guidelines and have implemented a training programme for their employees. But do companies really have what it takes to be a social company? Are they willing to let their employees fully represent the company on social media when this means that they ultimately have to give up part of their control? The line between personal and corporate branding is getting thinner and thinner with the uprise of social. So how should employees and employers deal with this? Roos van Vugt is one of those ubersocial employees. As the social media manager for Deloitte Netherlands she is responsible for the social representation of their brand.

Biography
Emmie Koppens has more than 10 years experience in all kind of employment law matters. Emmie is a member of the Employment & Pension department of Delissen Martens in The Hague. Her practice includes advising large and smaller companies, but also individuals. Emmie negotiates to achieve an optimal result and she will litigate if it is proven necessary. Her work field includes: drafting/terminating employment agreements, freelance agreements and management agreements, repositioning of personnel during reorganizations, legal position of the statutory managing director and work council issues. Emmie also pays considerable attention to international employment matters. In 2007, she successfully completed the Grotius Specialist Accreditation Course in Employment Law. Emmie also publishes on a regular basis on topics of Employment Law.
Emmie is member of the Dutch Employment Lawyers Association (VAAN) and The Hague Association of Employment Lawyers.

ROI: it is probably one of the most debated questions when it boils down to the use of social media for business purposes. Some social media ‘experts’ have invented new definitions for ROI such as Return On Influence. Others simply claim there is no ROI in social media or state that the ROI of social is whether you will be in business within 10 years or not. Olivier Blanchard and moderator J-P De Clerck worked together on several occasions and both emphasize the need of tangible results in social media. Find out what social media ROI is, how to measure it and how to move from reach to ROI in this Social Talk. In the end, ROI will define whether your social media program is accepted or not

Biography
Bas Prohn is Digital Marketing Manager Benelux for Nokia and is responsible for the online marketing strategy for the Dutch and Belgian market. Over the last couple of years he has worked for several online companies, including an Internet agency and his own wine webshop. He strongly believes in the power of social media to get closer to your (potential) customers by starting the dialogue, listening carefully and responding adequately, adding online value to your brand.

Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Daan Bolder manages the key accounts of Info.nl/social marketing. In the last two years Daan has focused full-time on the deployment and extension of social marketing activities for organizations with a clear ambition. Daan is heavily involved with the social marketing strategy for brands like T-Mobile, Pathé, ABN AMRO and Bol.com and aims on creating services with an added value for the target group fitting in the business goals of our clients.

Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Sander Nubé is Senior Business Developer Internet & Mobiel at ABN AMRO.

After finishing his Economics studies in Rotterdam, he started a traineeship at the bank in 2005. Since then he got involved in de development of various new products and services for both clients as employees on the area of intra- and internet. Sander was also the co-initiator of ABN AMRO’s recent social media activities like its Facebook page, LinkedIn Products & Services and 24/7 web care via Twitter, Facebook and various forums. Also, he writes on a personal note for Marketingfacts.nl and his own blog Socializingbusiness.nl.

Marketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted a research with 5,000 connected, technological and brand-savvy students in the USA, that represent the Class of 2015. We will share our latest insights and 5 ways to friend with these people. And we will give you the SCOOP of MR Youths leading and proven Consumer Powered Network , that helps brands and consumers to join forces, and will soon be available in The Netherlands.

Mr Youth was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world and was acquired by the LBi Group in november 2011.

Biography
Sebastian Bench, Managing Director MR Youth, EMEA Seb was involved with the Internet from the early days, having studied Information Systems Management in the early 90s. He went on to launch his own agency in 1997 whilst embarking on a joint venture with Ladbrokes, launching an online gaming platform in 1999. In 2007, Seb joined exposure to restructure the digital division and subsequently delivered high-profile digital campaigns for Wrigley’s, Heineken, Calvin Klein, Coke, Symantec, Umbro and Microsoft. Seb helped grow the agency into a multimillion-pound business across 4 international offices, bringing in a series of awards including a spot among PR Week’s Top 10 Digital Communications Agencies in 2010. Seb recently joined Mr Youth as European MD to oversee expansion into Europe, starting with the opening of our UK office.

Het klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het relevant voor je klanten, en hoe kweek je het vertrouwen dat al hun input leidt tot verbeteringen? Menzis vertelt over haar zorgvuldige voorbereiding, de processen die in de organisatie werden ingericht- en uiteraard de successen en learnings.

Na bijna twee jaar ervaring met dit project is Menzis inmiddels ook gestart met een intern co-creatie project, om zo alle medewerkers op een nieuwe manier te laten samenwerken aan oplossingen voor klanten, en ook die case wordt belicht.

De case wordt gepresenteerd door Arno Rutte van Menzis en Sander Dullaart van Favela Fabric.

Biography
Sander is partner with Favela Fabric, a consultancy firm specialized in Social Business Design.
Prior to founding the company in 2006, his career is clearly marked by a strong business and sales drive, devotion for creativity and fascination for the digital revolution. Lastly, he worked for Endemol, exploiting TV formats in a multichannel fashion.
Since Social Business is all about people, creativity and business benefits, it is at the heart of Sanders interest.
In weekends he vigorously plays the bass in a popular coverband and is a passionate catamaran sailor and windsurfer.

Het klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het relevant voor je klanten, en hoe kweek je het vertrouwen dat al hun input leidt tot verbeteringen? Menzis vertelt over haar zorgvuldige voorbereiding, de processen die in de organisatie werden ingericht- en uiteraard de successen en learnings.

Na bijna twee jaar ervaring met dit project is Menzis inmiddels ook gestart met een intern co-creatie project, om zo alle medewerkers op een nieuwe manier te laten samenwerken aan oplossingen voor klanten, en ook die case wordt belicht.

De case wordt gepresenteerd door Arno Rutte van Menzis en Sander Dullaart van Favela Fabric.

Arno Rutte staat voor een open profiel en wil dat ook voor Menzis uitdragen; hier werken mensen die niks te verbergen hebben. Arno is verantwoordelijk voor het succesvolle co-creatie platform Team Topzorg (ruim 8000 leden), en daarnaast voor social media binnen Menzis. Tevens is Arno namens de VVD fractie lid van de commissies Ruimte & Wonen en Werk & Inkomen in de gemeenteraad van Groningen.

We should have gotten used to social media by now, yet we show no signs of truly understanding the medium. We’re making the same mistake we’ve been making for hundreds of years: our media have changed, but our practice stays the same. In this talk, Patrick will argue that the only way social media will truly find authenticity is for us to stop thinking in terms of putting content in, and start thinking about getting things done, whatever it takes. Let’s kick some social ass!

Patrick Klerks is an online strategist and if you really care about name dropping, has worked with UNICEF, Greenpeace and the dutch Chamber of Commerce on developing realistic strategies, campaigns and concepts.
Sometimes realizing his wildest dreams, sometimes failing miserably: it’s all part of the game.

New technologies have a growing impact on the lives of people across the world. Mobile phones and internet have helped people access information despite censorship, human rights violations are documented and shared with the world instantly. Citizens become journalists; African farmers can determine where the demand is before they start the 4 hour journey to the market with their goods. While Europe should embrace opportunities for increased economic development and the protection of human rights that these technologies bring, we must not overlook the threats. More and more people land in prison as a result of surveillance technologies which allow repressive governments to track and trace people. Is there enough transparency around the production of and trade in these goods? And should massive censorship such as applied in China be considered a trade barrier? How to balance security concerns with the preservation of fundamental rights and freedoms? In an interconnected world, technologies have far reaching impact, beyond the borders of nation states and beyond the EU´s jurisdiction.

Marietje is currenlty working on a report in the European Parliament that formulates a digital feedom strategy as a part of the EU´s foreign and security policy. Follow @MarietjeD66 on Twitter.

Social Talk Gamification
Marietje Schaake is a Member of the European Parliament for the Dutch Democrats ‘66 party (D66) within the Alliance of Liberals and Democrats for Europe (ALDE) Group. She serves on the Committees on Foreign Affairs, International Trade & Culture, Media and Education. Her special interests are neighbourhood policy, human rights, internet freedom and the EU’s digital agenda. She is a member of the European Council on Foreign Relations.

Despite the potential of geosocial, most marketers haven’t discovered the opportunities and benefits yet. This has everything to do with the lack of measuring the geo side of the social media. In this session we show you realtime geo statistics about your brand, target audience, competitors, influencers and how they impact your business.

Toine Verheul is one of the founders and CEO of Coosto. Before starting Coosto, Toine founded WiseGuys Internet, a webcrawling and datamining company that developed and successfully exploited Track.nl, one of the major Dutch search engines.