Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Daan Bolder manages the key accounts of Info.nl/social marketing. In the last two years Daan has focused full-time on the deployment and extension of social marketing activities for organizations with a clear ambition. Daan is heavily involved with the social marketing strategy for brands like T-Mobile, Pathé, ABN AMRO and Bol.com and aims on creating services with an added value for the target group fitting in the business goals of our clients.

Sander Nubé, Internet Business Developer at ABN AMRO, presents in a duo presentation with Daan Bolder (Info.nl), how Facebook became an essential channel for the Dutch bank. He outlines the choices needed to launch a complex organization on this platform and answers the following question: ‘How can you, as a traditional bank, approach the intensive and not always nuanced dialogue with your customers?’ Info.nl accompanied ABN AMRO with their journey to Facebook. In the last two years we have activated about 30 other brands on social media. For clients like Pathé, T-Mobile, en ABN AMRO we go beyond just a single campaign. Because it’s proven that a continuous presence on Facebook unlocks the potential of the platform.

Sander Nubé is Senior Business Developer Internet & Mobiel at ABN AMRO.

After finishing his Economics studies in Rotterdam, he started a traineeship at the bank in 2005. Since then he got involved in de development of various new products and services for both clients as employees on the area of intra- and internet. Sander was also the co-initiator of ABN AMRO’s recent social media activities like its Facebook page, LinkedIn Products & Services and 24/7 web care via Twitter, Facebook and various forums. Also, he writes on a personal note for Marketingfacts.nl and his own blog Socializingbusiness.nl.

Marketeers talk about this ‘new consumer’, but who is that? And how in the world can you engage with him?! MR Youth (an LBi Company) conducted a research with 5,000 connected, technological and brand-savvy students in the USA, that represent the Class of 2015. We will share our latest insights and 5 ways to friend with these people. And we will give you the SCOOP of MR Youths leading and proven Consumer Powered Network , that helps brands and consumers to join forces, and will soon be available in The Netherlands.

Mr Youth was recently ranked 7th among Fast Company’s “Most Innovative Companies in Advertising and Marketing” in the world and was acquired by the LBi Group in november 2011.

Biography
Sebastian Bench, Managing Director MR Youth, EMEA Seb was involved with the Internet from the early days, having studied Information Systems Management in the early 90s. He went on to launch his own agency in 1997 whilst embarking on a joint venture with Ladbrokes, launching an online gaming platform in 1999. In 2007, Seb joined exposure to restructure the digital division and subsequently delivered high-profile digital campaigns for Wrigley’s, Heineken, Calvin Klein, Coke, Symantec, Umbro and Microsoft. Seb helped grow the agency into a multimillion-pound business across 4 international offices, bringing in a series of awards including a spot among PR Week’s Top 10 Digital Communications Agencies in 2010. Seb recently joined Mr Youth as European MD to oversee expansion into Europe, starting with the opening of our UK office.

Het klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het relevant voor je klanten, en hoe kweek je het vertrouwen dat al hun input leidt tot verbeteringen? Menzis vertelt over haar zorgvuldige voorbereiding, de processen die in de organisatie werden ingericht- en uiteraard de successen en learnings.

Na bijna twee jaar ervaring met dit project is Menzis inmiddels ook gestart met een intern co-creatie project, om zo alle medewerkers op een nieuwe manier te laten samenwerken aan oplossingen voor klanten, en ook die case wordt belicht.

De case wordt gepresenteerd door Arno Rutte van Menzis en Sander Dullaart van Favela Fabric.

Biography
Sander is partner with Favela Fabric, a consultancy firm specialized in Social Business Design.
Prior to founding the company in 2006, his career is clearly marked by a strong business and sales drive, devotion for creativity and fascination for the digital revolution. Lastly, he worked for Endemol, exploiting TV formats in a multichannel fashion.
Since Social Business is all about people, creativity and business benefits, it is at the heart of Sanders interest.
In weekends he vigorously plays the bass in a popular coverband and is a passionate catamaran sailor and windsurfer.

Het klantgericht innoveren van de zorg is een stevige opgave: Hoe kom je in dialoog met een paar duizend klanten over het onderwerp zorg? Hoe maak je het relevant voor je klanten, en hoe kweek je het vertrouwen dat al hun input leidt tot verbeteringen? Menzis vertelt over haar zorgvuldige voorbereiding, de processen die in de organisatie werden ingericht- en uiteraard de successen en learnings.

Na bijna twee jaar ervaring met dit project is Menzis inmiddels ook gestart met een intern co-creatie project, om zo alle medewerkers op een nieuwe manier te laten samenwerken aan oplossingen voor klanten, en ook die case wordt belicht.

De case wordt gepresenteerd door Arno Rutte van Menzis en Sander Dullaart van Favela Fabric.

Arno Rutte staat voor een open profiel en wil dat ook voor Menzis uitdragen; hier werken mensen die niks te verbergen hebben. Arno is verantwoordelijk voor het succesvolle co-creatie platform Team Topzorg (ruim 8000 leden), en daarnaast voor social media binnen Menzis. Tevens is Arno namens de VVD fractie lid van de commissies Ruimte & Wonen en Werk & Inkomen in de gemeenteraad van Groningen.

We should have gotten used to social media by now, yet we show no signs of truly understanding the medium. We’re making the same mistake we’ve been making for hundreds of years: our media have changed, but our practice stays the same. In this talk, Patrick will argue that the only way social media will truly find authenticity is for us to stop thinking in terms of putting content in, and start thinking about getting things done, whatever it takes. Let’s kick some social ass!

Patrick Klerks is an online strategist and if you really care about name dropping, has worked with UNICEF, Greenpeace and the dutch Chamber of Commerce on developing realistic strategies, campaigns and concepts.
Sometimes realizing his wildest dreams, sometimes failing miserably: it’s all part of the game.

New technologies have a growing impact on the lives of people across the world. Mobile phones and internet have helped people access information despite censorship, human rights violations are documented and shared with the world instantly. Citizens become journalists; African farmers can determine where the demand is before they start the 4 hour journey to the market with their goods. While Europe should embrace opportunities for increased economic development and the protection of human rights that these technologies bring, we must not overlook the threats. More and more people land in prison as a result of surveillance technologies which allow repressive governments to track and trace people. Is there enough transparency around the production of and trade in these goods? And should massive censorship such as applied in China be considered a trade barrier? How to balance security concerns with the preservation of fundamental rights and freedoms? In an interconnected world, technologies have far reaching impact, beyond the borders of nation states and beyond the EU´s jurisdiction.

Marietje is currenlty working on a report in the European Parliament that formulates a digital feedom strategy as a part of the EU´s foreign and security policy. Follow @MarietjeD66 on Twitter.

Social Talk Gamification
Marietje Schaake is a Member of the European Parliament for the Dutch Democrats ‘66 party (D66) within the Alliance of Liberals and Democrats for Europe (ALDE) Group. She serves on the Committees on Foreign Affairs, International Trade & Culture, Media and Education. Her special interests are neighbourhood policy, human rights, internet freedom and the EU’s digital agenda. She is a member of the European Council on Foreign Relations.

Despite the potential of geosocial, most marketers haven’t discovered the opportunities and benefits yet. This has everything to do with the lack of measuring the geo side of the social media. In this session we show you realtime geo statistics about your brand, target audience, competitors, influencers and how they impact your business.

Toine Verheul is one of the founders and CEO of Coosto. Before starting Coosto, Toine founded WiseGuys Internet, a webcrawling and datamining company that developed and successfully exploited Track.nl, one of the major Dutch search engines.

Social Talk Gamification
With games becoming more and more accepted as a cultural form, the notion of gamification is gaining traction as well. Gartner put gamification on its hype curve and Google trends is showing the online diffusion of the topic around the world. Influential game designers, academics and marketers have helped to attract attention to the idea that game elements and game mechanics can make a difference. Some say, “reality is broken”, others argue that what is missing from many products and services is “fun”. Global companies as SAP, Cisco, Accenture, Dell, Adobe, Microsoft and Google are early-adopters of gamification elements and have implement leaderboards and badges in their products and services. At the same time, within academia, but also among practitioners there is a pushback against the current application and understanding of gamification. They call gamification bullshit, “exploitationware” and despise shallow implementation of game-like elements.

The on-going discussions on the ethics and implementation of gamification, what it is, what it is not, and what is should be, are the starting points of this social talk. First, one could argue that gamification is indeed a hype, which limits proper implementation. Second, one could debate that effective gamification applications and strategies are quite rare. The social talk participants have experimented with projects for major national and international companies and will draw from experience to discuss the challenges of gamification. Third, what are the limits of gamification? You can gamify running, a visit to the museum, and financial services as pensions, but where does it stop? And finally, there is the question of audiences. Will everybody be willing to invest time in gamified experiences?

Biography
Jasper Leunk is an internet strategist at eFocus (full service internet agency). He facilitates companies to extend their business goals online. In the very interesting and complex online spectrum it’s all about making strategic choices to accomplish online effect. Goals first (ideally based on consumer insights), resources later.

Works or has worked for accounts like C1000, Pon, LEGO, Sara Lee, Rabobank, WNF and War Child. Gets Things Done (but not the David Allen way). Interested in what makes people tick. Drives French cars, wears vintage watches.

Is there such a thing as a social company? Or are there just social people? The last three years social media has really taken a leap and earned its spot is on the radar of higher management. Most companies have a social strategy, formulated guidelines and have implemented a training programme for their employees. But do companies really have what it takes to be a social company? Are they willing to let their employees fully represent the company on social media when this means that they ultimately have to give up part of their control? The line between personal and corporate branding is getting thinner and thinner with the uprise of social. So how should employees and employers deal with this? Roos van Vugt is one of those ubersocial employees. As the social media manager for Deloitte Netherlands she is responsible for the social representation of their brand.

Biography
Lara Veenstra is an associate in the Employment, Pensions and Benefits Group of DLA Piper in the Netherlands. Lara has been practising Dutch Employment Law since 2005. She is experienced is advising and litigating in employment matters. In addition, Lara is part of the Data Protection Team of DLA Piper.
Lara is a member of the Association for Employment Law.
Lara advises local and international companies on all aspects of collective or individual employment relationships. Lara has experience in individual employment law, employment contracts, dismissals, restrictive covenants, collective employment law, collective bargaining agreements, severance packages, reorganisations, employee consultation, works councils and unions and employment aspects of mergers and acquisitions.